For example, if you published a post on Instagram, then the link leading to your website from that post would look like this: You need to create different UTM tags for each source. When a user clicks on a link from an ad, Google Analytics will receive information about the visit and the traffic source. Next, we need to add this link to the advertisement. Take the URL of the article and add the appropriate tags to it. Let's say we want to advertise this article on Google Ads. Please note that each parameters and values are separated by an equal sign (=), and that multiple "parameter=value" pairs are separated by an ampersand (&). On the contrary, values can be set up and changed at your discretion. UTM parameters are invariable and static. They also help to group values or variables that are sent to the system. UTM parameters are used to sort the data in a web analytics system. utm_tags is the name of the advertising campaign.cpcis the type of traffic medium (cost per click).google is the advertising system, a source that has brought a user to your website.These particular values can be described as follows: In this example, utm_source/utm_medium/utm_campaign are UTM parameters, and google/cpc/utm_tags are their values. Www:///?utm_source=google&utm_medium=cpc&utm_campaign=utm_tags Each tag consists of two parts - a UTM parameter and its value. UTM tags are small snippets of code you append to the end of your URL. To understand how to add UTM tags correctly, you should first understand what UTM tags are, and what they are made of.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |