![]() The new Microsoft may be less likely to do so, I'd think.īut Hall reiterated that Microsoft has no plans to stop work on Windows RT or Surface RT. I'd expect the old "we can't hear you" Microsoft to persist with the Surface RT's successors regardless of what the market said/did. The damage to the brand and lack of a true competitive product was done by the time Microsoft finally got the mix right. I saw a couple of folks tweet that they now fear that Microsoft will end up discontinuing Surface RT, the same way the company dropped the Zune after finally getting it relatively right with the Zune HD. Would opting to wait for a more powerful ARM chip have boosted Surface RT sales, even if it meant Microsoft missed holiday 2012 with the devices? Would launching the Surface Pro ahead of the Surface RT have primed the market any better for a device that couldn't run almost any Win32 apps? Would acceptance of the Surface RT have been better if Microsoft had just used the Windows Phone OS to power Surface RT instead? (I recall hearing that the relative newness of the Windows Phone OS was at least one of the reasons Microsoft decided against using it.) I asked Hall if Microsoft is or might consider putting the Windows Phone OS on a future Surface RT model and was told no comment. Would a different operating system have made much, if any difference in the success of the Surface RT? Microsoft spent years porting Windows to ARM and finally launched it in the form of Windows RT. Isn't this a company whose officials have prided themselves on telemetry data and visibility? Yes, it was the first time Microsoft was making its own PCs, but the company has made its own gaming console, mice and keyboards in the past, so there were people at the company who knew a considerable amount about supply chains. (Microsoft won't say how many devices they made or sold.) Microsoft's Surface ads are nothing to write home about, though they have started to get better - especially the Siri-centric ones.īut again, why did Microsoft make so many Surface RTs? If some back-of-the-napkin calculations are right, Microsoft may be sitting on an inventory of 6 million unsold Surface RTs. There are still relatively few physical stores where potential Surface RT customers can try out a device to see if they're interested in buying one. "We know we need a lot of Surface users to start the fly wheel of people recommending it," Hall said. Hall elaborated, by saying that Microsoft officials believe that by getting more Surface RTs into more users' hands, demand will accelerate for the product. ![]() But he did say that Microsoft is 100 percent committed to Surface RT and Windows RT going forward and has no plans to drop work on either product.Īt the now-reduced $350 price (plus another $100-plus per keyboard), Microsoft believes it is righly positioned for success with the product, its officials said today. Unsurprisingly, he wouldn't address this. I had a chance to ask Brian Hall, the General Manager of Surface Marketing, that very question. How about Colin Kapernick shaving while taking a knee for the anthem and then toweling off with an American flag? That’s bound to fix it.The biggest question, to my mind, about today's unexpected Surface RT write-down is how did Microsoft find itself in this predicament in the first place? How did officials seemingly misestimate the number of Surface RTs they should have made and how much they should have charged for them? So, time for Gilette to double down on wokeness. The reality is Gilette is a tired brand with an overpriced product that people only bought through force of habit. To make matters worse, analysts say Gillette has faced stiff competition from upstart brands such as Dollar Shave Club, now owned by rival Unilever, and Harry’s. In addition to beards and five-o’clock shadows, the strong dollar has slammed sales by sapping revenue from overseas markets. One big problem, according to P&G: Millennial men aren’t shaving as often as their dads do. Time to blame random things and make up excuses. The 118-year-old razor maker’s parent company, Procter & Gamble, on Tuesday revealed it will take an $8 billion writedown on the men’s grooming brand. So to “refresh” its brand, its ad people tell it to take a leftist stand.Īnd then maybe consumers will stop switching to better alternatives. A major brand has a garbage product that it overcharges for, but its brand is one of the 2 or 3 names consumers know, and it’s part of a vast megacorporate umbrella of garbage brands just like it. Toxic wokeness among major corporations with garbage products is a real problem.
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